Supply startup Take pleasure in right now filed for Chapter 11 chapter, based on a submitting with the Securities and Change Fee (SEC), lower than one 12 months after elevating over $250 million in development capital and going public on the inventory market.

Enjoy Technology Apple
Based by Apple’s former retail chief Ron Johnson, Take pleasure in offered what it known as a “commerce-at-home expertise” with at-home supply and setup of tech merchandise. In choose U.S. cities, clients ordering Apple merchandise by way of Apple’s on-line retailer or the Apple Retailer app might select “Supply with Setup” throughout checkout and have an Take pleasure in worker ship and arrange the merchandise at their house, freed from cost.

In an earlier SEC submitting, Take pleasure in mentioned it will be pausing at-home supply and setup of Apple merchandise within the U.S. starting July 1 to be able to “give attention to its enterprise priorities.” Given the chapter submitting, the service could also be completely ended.

Johnson joined Apple as Senior Vice President of Retail Operations in 2000 and helped to pioneer the idea of the Apple Retailer and the Genius Bar. He left Apple in 2011 to change into CEO of retail chain JCPenney, however the firm struggled financially underneath his management and he was fired in 2013, one 12 months earlier than he based Take pleasure in.

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